Meet Our Team
We are committed professionals who love what we do. And we work in a place where agents and clients can feel comfortable bringing their dog or kid along and still get business done. Here at Main Street, we believe an agent gains respect more by the extent of their knowledge and ability to help people reach their goals than by the kind of car they drive, the kind of clothes they wear, or frankly, even the amount of business they handle.
Cal DRE #01161050
Datta opened Main Street Realtors in 2003 to create the ideal environment of support for clients and agents alike, offering high-level service in sales, leasing, and property management. Highly active in representing his clients, Datta is respected as a top-tier professional in both residential and commercial real estate. In addition, he is one of only a few select brokers in the area adept in the handling of business opportunity sales, as a member of the California Association of Business Brokers (CABB).
In the wake of the economic downturn of 2008, and after years of building his own successful portfolio, he co-founded the Firmus Fund to provide accredited investors a diversified vehicle for their retirement assets, primarily in real estate and private equity loans. The fund represents the final facet to Datta’s uncommon capacity to assist his clients in every aspect of their real estate journeys, equally committed to their success and happiness with any project he takes on, no matter how large or small.
Datta is also deeply vested in the community, providing commentary and insight on real estate-related topics in his monthly column for the weekly newspaper The Good Times, in addition to hosting the public-access real estate show BTS Presents: Silicon Valley and Santa Cruz County Real Estate, Behind the Scenes, on Santa Cruz Community Television (SCTV). He finds these mediums an effective means to help him sustain and share his deeper sense of social and political conscience.
Datta has a love for tennis, yoga, and music, with a strong dedication to family and friends, and he enjoys rewarding home life with his wife Mari, their daughter Sibri and a houseful of animals including 2 blind cats and the family dog.
Cal DRE #01420132
o: 831.462.4000 x202
Broker Associate, Property Manager, Notary &
Director: Santa Cruz County Association of Realtors
Carol Lerno (CCRM, Broker Associate) is a Property Manager with Main Street Realtors here in Soquel. In this role, she oversees the management of approximately 150 doors including homes, commercial properties, multifamily dwellings, and vacation rentals. Her focus is on working with owners to provide the best Property Management services, including making all clients comfortable with the renting experience.
- Carol is no stranger to Real Estate and Property Management, having spent 12 years as a Realtor and obtaining her Broker license in 2012. Carol has been a property owner since 1972 and a resident of Santa Cruz County since 1978.
- Carol has served on several boards including the Terrace Court Condominium Association for 9 years (serving as President), and as Board President (5 years) and Office Facilitator at Villa Santa Cruz Mobile Home Park.
- She has also been a County Commissioner for Mobile Homes since 1997. Before joining Main Street Realtors in January 2014 Carol worked for 11 years with Sherman & Boone Associates and Portola Property Management. Prior to her Real Estate career, Carol spent 6 years as a banker.
- Carol has always been active in her heritage, belonging to (and serving on the boards of) multiple organizations. She has been a State Officer in the Portuguese Fraternal Organization where she learned responsible for Fiduciary duties. Carol has also been a Notary since 2007.
- Carol takes pride in her Public relations skills, Customer service, and Sales.
REALTOR®, Business Facilitator
Before beginning her career in Real Estate, Farrah worked in the field of Marketing at community outreach for 8+ years. She comes from a family of Realtors, Loan Officers, and Land Developers and made the transition to Real Estate in 2017 where she found her experience in marketing and customer service were an invaluable asset. Farrah loves working with both buyers and sellers and is committed to providing them the best experience possible.
In her spare time, Farrah enjoys taking advantage of all that Santa Cruz has to offer. She is an avid surfer, a skater, and loves hiking in the beautiful coastal redwood forests with her dog, Artie.
Cal DRE #01953638
Cal DRE #00874287
Experience: Residential and commercial real estate development, sales and leasing; property management, and asset management.
Deborah has over 30 years of real estate experience that includes purchasing, selling, developing, and leasing residential and commercial real estate and property management. Her perspective on community and economic growth and development is balanced with the work she has done in public open space acquisition and preservation. Deborah is proud to satisfy her clients’ requirements with sincere respect for all parties.
Locally she has served as a member of the Board of Directors for the Santa Cruz County Association of REALTORS®. Her personal integrity and professional ethics always support and uphold the standards of the National Association of REALTORS® and California Association of REALTORS®.
Contact Deborah to invest in residential and commercial real estate, lease or purchase a business location, and to buy or sell your own home or business. Whether your goal is to lease a small office space, to buy or sell a home, or to enhance a real estate investment portfolio including multiple property types, Deborah will help you to reach it.
Broker Associate, Commercial & Residential Properties
Director: Santa Cruz County Association of Realtors
Fred brings more than 20 years of Commercial & Residential Real Estate experience to Main Street Realtors. As a commercial broker, he guides his clients carefully through 1031 exchanges, tenant-in-common (TIC) deals, as well as apartment and other investment property purchases.
Fred provides his negotiating skills, honed from years of commercial experience, and astute knowledge as a property investor, to his work in Residential Real Estate, creating a distinct edge for his clients at every step of the home-buying process. Prior to becoming licensed in 1989, Fred worked with several East Bay engineering and development companies. He is the proud father of two girls and is active in several community and church groups.
Cal DRE #01035303
o: 831.462.4000 x204