#ChooseSantaCruz

The City of Santa Cruz recently put on a State of the City presentation at the Hotel Paradox to a packed room. Those in attendance were...

The Best (And Worst) of Our Housing Market

The average and median housing prices in Santa Cruz County hit all-time highs in February, which struck me as apropos to report in a Best...

Countywide BeachHouse Update

​Kiteboarders, Windsurfers, Eastsiders and Westsiders alike agree that our county beaches are host to some of the best surf in the world....

The Power of Possible

Change is never an easy thing, but it is usually the quickest way to make progress in life. Main Street Realtors grew to remarkable...