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PRIVACY POLICY

Effective Date: October 2, 2026

Main Street Realtors ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.mainstrealtors.com or communicate with our office via our integrated business systems, including text messaging platforms.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you inquire about our residential sales, commercial leasing, or property management services. This information may include:

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  • Identifiers: Your name, physical address, phone number, and email address.

  • Property & Application Records: Rental history, property ownership data, and details provided on paper or electronic rental applications.

  • Tenant Screening Data: Social Security numbers, income verification, and background/credit history collected during the tenant screening process.

  • Communication Logs: Message content, text logs, and emails exchanged with our agents and brokers via AT&T; Office@Hand or AppFolio.

  • Internet Activity: Standard website analytics, including your IP address and browser type, if cookies are enabled on our site. Our site does not deploy social media tracking pixels or automated MLS mapping trackers.

2. How We Use and Separate Your Data

We utilize specialized, ring-fenced databases and workflows to ensure your data is used strictly for its intended purpose:

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  • Property Management Data (AppFolio): All data relating to our active tenants, property owners, clients, and vendors is managed securely via AppFolio. This platform handles operational accounting, rent ledger entries, and maintenance logs. Property management information is strictly operational and is never co-mingled with marketing databases. Note: Tenant portal login links are issued directly to tenants; no portal access points or tenant login portals are hosted publicly on our website.

  • Prospect Marketing (Mailchimp): If you contact us as a future prospect regarding real estate listings, your email and contact information may be added to our marketing database powered by Mailchimp. We use this to send business newsletters and listing updates.

  • Database Crossover: While our databases are maintained separately, minor crossover may occur if an existing property management client independently requests listing information or manually subscribes to our promotional newsletters.

3. Third-Party Tenant Screening Disclosures

To protect your sensitive financial and personal history during the rental application phase:

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  • Manual Background Checks: We do not run or process automated credit reports or background screenings through our AppFolio software.

  • Designated Broker Oversight: All credit reports and criminal background histories are processed manually by a designated agent/broker within our office.

  • Third-Party Vendors: We securely transmit your application details to trusted, consumer-reporting third-party vendors strictly to evaluate your lease eligibility. These background files are handled with high confidentiality and are kept completely isolated from any marketing operations.

4. SMS Text Messaging & Mobile Privacy
(10DLC Compliance)

We deploy two distinct wireless carrier text messaging workflows to communicate with you based on your relationship with our office:

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  • Sales & General Inquiries: Powered by AT&T; Office@Hand, used for corresponding with prospective buyers, sellers, and general office contacts.

  • Property Management Operations: Powered by AppFolio, used strictly for transactional, operational, and maintenance updates between our property management team, vendors, owners, and active tenants.
     

Strict Mobile Privacy Rules:

  • Mobile information, text messaging originator data, and opt-in consent will not be shared, sold, or rented to any third parties or affiliates for marketing or promotional purposes.

  • All categories of personal information collected by Main Street Realtors exclude text messaging opt-in data; this data is kept entirely confidential and is utilized strictly within its designated text service.

5. Your Choices & Opting Out

You retain full control over how we communicate with you across all systems:
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  • To Stop Text Messages (AT&T; Office@Hand or AppFolio): Reply STOP to any text message received from our office. You will receive a final confirmation text, and communications to that number on that platform will cease.

  • To Stop Email Newsletters (Mailchimp): Click the "Unsubscribe" link found at the bottom of any Mailchimp newsletter email to be instantly removed from our marketing distribution list.

  • For Assistance: Reply HELP to any text message or contact us directly using the information below.

6. California Consumer Privacy Act (CCPA) Rights

As a California resident, you possess specific privacy rights under the CCPA:
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  • Right to Know: You can request to know what personal information we have collected, used, or disclosed about you over the past 12 months.

  • Right to Delete: You can request that we delete your personal information, subject to legal exceptions (e.g., maintaining files required by the California Department of Real Estate or active lease records).

  • Notice of Sale/Sharing: Main Street Realtors does not sell your personal information or share mobile opt-in data for cross-contextual behavioral advertising.

7. Contact Our Office

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:​​

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Company Name: Main Street Realtors (DRE #02114145)

Physical Address: 2567 Main St., Soquel, CA 95073

Phone Number: 831-462-4000

Email Address: info@mainstrealtors.com

Website: www.mainstrealtors.com

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